Best Ways to Stand Out Your Small and Unique Business

I’m always interested in the way we all manage our personal lives as well as our professional world. If you are wondering how to grow your business online or offline then this post is for you.

 Best Ways to Stand Out Your Small and Unique Business

This article focuses on one of the most important concepts in my life, which is growing up around something larger than myself. How would it feel if someone said that we never need the Internet? If there was not any other way to connect with people around the globe, wouldn’t we just want to stay far away from each other? Of course not! 

In fact, being connected, using technology, connecting with others, and having access to information is essential to any type of activity that we engage in. 

All these things and more can be done through the use of the internet and social media websites. Without them, we would have missed opportunities to achieve success and expand our markets. 

It is easy to see why so much effort has been put towards keeping Tech-savvy - Young people employed with skills developed to utilize the massive potential of the digital space. 

Technology has also given us the ability to work together in collaboration by creating content and sharing knowledge. With new forms of collaboration, such as video streaming services like YouTube and Twitter and even podcasts, we now have another choice to engage with people around the world and make connections certain benefits come along with connecting online and creating networks of friends and followers. 

One of those benefits is building a community within the organization itself. 

As mentioned before, being part of a large network improves the chances of a company getting noticed by someone outside of their immediate circle, which helps provide exposure and exposure to new prospects. 

For example, let’s say that you run a bakery and are looking at expanding into Canada. You may ask yourself, 

1. How do you start a successful B-corp without starting somewhere big? 
2. Well, think about how you grew up. 
3. What was your first job? 
4. Do you remember what it was like working there? 
5. Did you ever hear anything nice that happened to you within a workplace setting?
6. Did you get anything to eat with dinner? 

Are you able to spend any free time doing something meaningful for someone else?

When these questions pop up, don’t forget to ask what your motivation for wanting to be part of a community is. Maybe it’s meeting new people and making new ones, learning something new from a coworker or an employee, volunteering, or giving back to a local neighborhood during community programs, etc. 

Once you have determined your passion for helping the community, what will you offer them as an extension of your resources? Will you work directly behind the scenes, help out with administrative tasks, act as an assistant in meetings, take care of customers, or handle customer complaints? 

By taking care of your team, and supporting the needs of your team, you will begin to establish yourself among the ranks of top leaders within your industry. You’ll quickly become known not only within your location but around the nation as well when word gets out that you make day-to-day on a day-to-day basis.

Now go ahead and check out some examples of real-life companies that started small but rose above to great heights with the support of their communities of employees. 

The benefits of a strong community 

The importance and value of a robust community cannot be understated. A thriving community of co-workers and peers is necessary to ensure that no single individual feels isolated or lonely. 

Think about the kind of work that you are doing. Is it customer service, sales, human resource management, ent, office duties, and administration? If so, would you be happy if they were never mentioned again? If so, the answer is no. 

Just consider this scenario: Someone comes up to you and asks a question. “Do you mind telling me something funny about yourself?” It’s a simple request but still speaks volumes about them. 

They are asking a genuine question, and you have no idea how they should respond. Would you give them the benefit of the doubt? No. Wouldn’t it just be rude and callous? Instead, you could simply reply, “I’m sorry this doesn’t seem to register, but I’m not sure how, but here’s my resume and any recent or former jobs I’ve held experience related to!” 

After that, you never heard about them again, ever again. That’s because a healthy and vibrant community creates trust and credibility, which means they are less likely to leave after talking about themselves. More often than not, they are excited to talk more generally about the topics that interest them. 

But what does that mean for your business? Imagine if a random neighbor stops by saying, “Hey look! Can I borrow your car? I’m going to the mall! Let me know about it if you don’t mind. Thank you!” 

After hearing this story, I’d bet you would assume they had already visited the mall. Not only did he miss out on seeing that cool shoe that only sold for $60! 

He got scammed because you didn’t believe him. And then, everyone else will be like, “Well, I’m sure she won’t take his credit card number out there” Because she trusts you! 

So when someone wants a favor like you doing yours, they will do everything possible to help it happen. 

The same thing happens when you open a physical shop. Customers will stop by regularly to check in, try out, items at first, and then, slowly build their appreciation over time. Once they learn more about the products they are selling, they will begin to refer others to visit or purchase from. 

Creating a sense of community makes customers more reliable and trusting of your brand or service. So next time someone shows up with a problem, walk them through different solutions for similar problems so that it becomes easier and faster to solve all issues. 

From there they should be able to understand that you understand their pain. That should be enough encouragement to keep coming back. 

Being active participants in the community can lead to greater participation in decision-making, better communication with staff members, better morale in times of crisis, and greater recognition within one's own organization.

In short, it increases loyalty to the organization. Companies that provide incentives, such as good reviews and special deals for loyal customers are known for staying afloat and growing in popularity as well. Also, while it might seem tedious to participate in the community, it opens the door to finding new talent. 

Employees will want to learn more about the brands and industries they join and share that education with colleagues. At home, they will tell their children about the good things that happened to them within their own family or community, creating stronger bonds between generations. 

Remember these three principles for building relationships in today's globalized digital environment: 

> Be supportive of existing initiatives

> Encourage feedback with positive reinforcement

> Listen carefully to receive constructive criticism 

Most importantly, create a vision worth following for your entire community not just for your sake, but for your overall growth as well as a whole.